One of the facts of life has always been humans are more creative than machines. Artificial intelligence is challenging the accepted norms of creativity and what this means in the 21st-century. Technology has played a role in every creative industry, according to Bennet Schwartz Sydney entrepreneur. Looking back through history, Schwartz points to the use of Steadicam technology by filmmaker Stanley Kubrick as an example of technological creativity. In almost every corner of the arts sector, technology continues to play a role in business.

Artificial Intelligence Changes the Arts

The launch of artificial intelligence in the arts sector has changed the way we approach work. The creative sector is the latest to accept the use of A.I. in the mainstream media. McKinsey reports The Washington Post developed an Artificial Intelligence software capable of composing sports and political articles. After the launch of the software, The Washington Post produces around 70 articles per month using Artificial Intelligence. The use of A.I. by The Washington Post has allowed reporters to concentrate on larger stories and cut costs for the news outlet.

Artificial intelligence has made its way into every aspect of the creative industries. Among the changes that have taken place is the writing of a science fiction film by A.I. software. Several artistic sectors have seen the introduction of artificial intelligence, including the creation of novels and paintings.

Closer Interaction

Creative people are worth little if they are unable to find a way of interacting with their audience. The amount of interaction between performers and their audience is changing through the use of new technologies. Among the latest technologies is virtual reality, which has the ability to bring an audience closer to a creative group. Theatre groups have responded to the COVID-19 lockdowns by using virtual reality to allow performances to take place for an audience watching from the comfort of their own home.

Bennet Schwartz Sydney creative is interested in how the proximity of an audience to the creative process can affect its outcome. Schwartz has followed the development of the Imaginarium Studios project headed by The Lord of the Rings actor Andy Serkis. The project allows the audience of theatrical events to help direct the project towards its conclusion, with relative success and failure judged through instant feedback.

Taking Technology onto the Streets

Technology is smaller and more portable than ever before. Artists are finding new technologies that allow them to bring their work to the public. An example of an artist stepping outside the gallery and onto the street was seen in The Netherlands. Wired reports the artist, Daan Roosegaarde, wanted to create a large installation showing the effects of climate change on his home nation. Using the latest technology allowed Roosegaarde to step outside the gallery and project blue lights onto the streets of Dutch cities at risk of flooding in the future. Bennet Schwartz reports over 60,000 people enjoying the work of the artist each night during its tour.

Allowing Access to all

Creativity can take many forms, including immersive storytelling. The London Science Museum has been at the heart of the immersive storytelling experience in Europe. Bennet Schwartz believes the use of A.I. and virtual reality will continue to expand in the coming years as interactivity becomes a part of all aspects of the creative sector. The Australia-based creative director was impressed by the use of interactive technology to create an immersive space experience curated by the astronaut, Tim Peake.

The interactive experience details the return to Earth of a space capsule from the International Space Station. The virtual reality experience began life as a static installation at the London Science Museum before traveling to underprivileged areas of the U.K. Using the latest technologies to make experiences portable allows people from different socio-economic backgrounds to experience the immersive experience.

Bringing Creativity Home

In the 1990s, the music industry changed direction and led the onslaught of artists working from home studios. The miniaturization of technology allowed artists to create music from their homes using software downloaded from the internet. The internet played an important role in the development of music over the last few decades as new artists grow their followings across social media and video-streaming platforms.

The Rise of the Podcast

In the 1980s, the launch of the compact disc heralded the latest death of the radio. The radio is still in existence, with the podcast bringing more fans to the spoken word through streaming services. The creative industries are moving online to reach more followers than was possible in the past, with the podcast allowing everybody to broadcast their views to the listening world.

Bennet Schwartz Sydney entrepreneur believes technology is changing the approach to the arts of people around the world. The rise of technology has made the arts a more profitable and accessible sector than it was in the past.  

Tags: AI, Bennet Schwartz Sydney, creative industries, technology